What do you need to know about the seo ebook? Are they really necessary? Or are they just hype that drives people to new marketing strategies instead of helping them apply their new knowledge?
Books are not magic. They don't get people anything they don't already know.
That's what makes digital marketing books so helpful. They cover something that's essential but too new for the general public to understand. What kind of marketing techniques can they teach that the average reader doesn't know about yet?
Well, the answer is, anything. There are two sides to every coin, and marketing books are no different. The best digital marketing books go way beyond the basics of search engine optimization, article marketing, blogging, and other marketing tactics that people in the industry learn from seeing it done and hearing about it from other professionals.
What are the specifics of these techniques anyway? Once you find a solid marketing book that covers each of these concepts, you'll have much more confidence in your own skills and the effectiveness of what you're doing.
First, you need to know who you're working with. Are you using paid advertising or free advertising? Which media are you trying to reach?
Next, you need to know what you want your business site to look like. Are you targeting a specific audience or are you trying to reach an industry without a specific target audience? That can have a big impact on how your site looks and functions.
How do you plan to put a banner on your site's home page? How do you build traffic to your site? How do you track things like conversions, web traffic, and link popularity?
Good ones will show you the ins and outs of each aspect. But don't expect to absorb all the important information in a single book, because it's too vast and diverse.
You might be tempted to buy a marketing book and become one of those legends that the publishers want you to be. After all, these books can make you thousands of dollars per month. After all, if you don't take advantage of all the marketing methods, how can you expect to get ahead?
As a truth teller and a marketer, I know that it's impossible to know everything there is to know about marketing. That's why I'm constantly searching for more and better information so that I can improve my knowledge and my marketing skills.
But don't spend all your money on the newest and best digital marketing books. Look for the solid fundamentals that will continue to improve and help you make more money, not just the gimmicks that might fool some but not you.