Previously, television, radio, and newspapers were the main means to reach their customers. The majority of the population had good access to these media. These were the only way in the past to have efficient mass communication about your company or brand. There are many top digital marketing firm in Singapore which help you to promote your products and brand by brilliant ad design, etc.
Due to the high demand and the low supply (such as the time and the amount of highly-rated TV channels are limited), this medium was becoming expensive daily. It's hard for a small businessman to show his ad on television. Newspaper ads have also become expensive.
There are few inadvertent limitations associated with these media.
Television ads, newspaper ads, and radio ads were interactive and attractive to your target audience. It has always been a two-way communication and it was a push mechanism, so we can say that I was teaching.
Thanks in the Internet era! Increasingly, the crowd moves to the Internet. Today, the Internet is even the alternative of television and newspapers too. Digital advertising! Yes, the new marketing name with the time change was obvious to evolve.
Today, many digital marketing agencies are thriving and evolving to address a segment that remained in the high-end marketing career due to its high cost.
It is not didactic and provides two-way communications. It always starts from the end customer, then it evolves better. Start with small and then large. This is profitable and you can have total control over it. Previously, control was in the hands of advertising agencies. The marketing team had to adjust their schedule and ads as advertising agencies. Now freedom is in the hands of sellers. I say that digital marketing is the true form of effective marketing.